01
Operator-Built
The systems came from real franchisee experience — not a corporate playbook written from a desk.
A MODERN BRUNCH FRANCHISE OPPORTUNITY
OWN A SUNRISE SOCIAL.
A modern breakfast, brunch, and lunch concept built around bold flavors, hospitality, culture, and a social dining experience — built for operators who want to grow.
$1.4MAverage Unit Volume
$35,000Franchise Fee
Per Item 19 of our Franchise Disclosure Document. Past performance does not guarantee future results.
THE CONCEPT
A MODERN BREAKFAST, BRUNCH, AND LUNCH CONCEPT BUILT AROUND BOLD FLAVORS, HOSPITALITY, AND CULTURE.
Sunrise Social is the daytime restaurant brand built for the way people eat now — visually appealing food, considered hospitality, and a social dining experience that pulls a crowd through the door before noon and keeps them there.
— WHY SUNRISE SOCIAL
BUILT FOR OPERATORS WHO TAKE THIS SERIOUSLY.
02
Daytime Model
Single-shift operations. No late nights. A lifestyle advantage that compounds for owners and teams.
03
Proven Traction
Multi-unit franchisees already operating in competitive markets like Philadelphia and Cherry Hill.
04
Distinctive Brand
A hospitality-first identity designed to stand out in a crowded category — and scale without diluting.
— THE NUMBERS
REAL ECONOMICS, PLAINLY STATED.
$1.4MAVERAGE UNIT VOLUME - ITEM 19
6%ROYALTY
3%MARKETING FEE
DO YOU QUALIFY?
Review the minimum financial qualifications before starting your application.
$35,000FRANCHISE FEE
$350,000–$700,000TOTAL INITIAL INVESTMENT
$150,000MINIMUM LIQUID CAPITAL
$500,000MINIMUM NET WORTH
Per Item 19 of our Franchise Disclosure Document, our restaurants achieved an average unit volume of $1.4M. Franchise fee is $35,000. Royalty is 6%. Marketing fee is 3%. Past performance does not guarantee future results. This information is for prospective franchisees only and does not constitute a franchise offering.
OUR STORY
SUNRISE SOCIAL EXISTS FOR THE BEST PART OF THE DAY — ALL OF IT.
We're a breakfast, brunch, and lunch concept built on a simple idea: daytime dining deserves better. Food made from scratch. Bold flavors. Servers trained in real hospitality — the kind that remembers your name and your usual.
We're the morning ritual — families starting their Saturday, friends lingering over brunch, regulars who never need a menu. And we're the midday reset — a lunch that actually feels like a break: fresh, fast without feeling rushed, and worth leaving the office for.
Born in Philadelphia, Sunrise Social is the neighborhood's daytime living room. Good food, good people, great mornings — from first coffee to last lunch rush. That's not a slogan, it's the standard.
No shortcuts. No pretense. Just a brand built to stand on the quality of what's on the plate and how guests feel when they walk out the door.
FRANCHISEE PROOF
A multi-unit operator already growing with us.
MULTI-UNIT FRANCHISEE
"Sunrise Social has provided the systems, training, and operator-led support needed to grow as a multi-unit franchisee. The brand has a unique menu, strong identity, and a model that connects with today's brunch customer."
— WHO WE'RE LOOKING FOR
THE RIGHT OPERATORS – NOT JUST ANY OPERATOR.
Sunrise Social isn't right for everyone. We're looking for partners who treat this as a long-term business — not a passive investment.
✓
Financially Qualified
You have the liquid capital and net worth to invest, operate, and weather the ramp without compromising the brand.
✓
Operator-Minded
You respect systems, lead a team well, and understand that hospitality is a discipline — not a vibe.
✓
Brand-Aligned
You see Sunrise Social as a brand worth protecting, not just a vehicle for a return.
✓
Growth-Oriented
Multi-unit operators and investment groups are the strongest fit — though single-unit owner-operators with the right qualities are welcome.
THE PROCESS
Four steps to a Discovery Day.
A deliberate process designed to give you the information you need to make a serious decision — and give us the information we need to know if you're the right fit.
Inquire
Submit your application. We review every one personally.
Discovery Call
A 30-minute conversation to see if there's mutual fit.
Receive FDD
Full Franchise Disclosure Document with a 14-day federal review window.
Discovery Day
Visit our restaurants, meet the team, and decide if this is your next chapter.
— COMMON QUESTIONS
ANSWERS, UP FRONT.
Straight answers to the questions every serious prospect asks. Anything else — bring it to the discovery call.
The estimated total initial investment is $350,000 to $700,000, which includes the $35,000 franchise fee. Prospective franchisees should review the current Franchise Disclosure Document for complete details.
The franchise fee is $35,000. It is included in the estimated total initial investment of $350,000 to $700,000. See the Franchise Disclosure Document for complete details.
Sunrise Social charges a 6% royalty and a 3% marketing fee on gross sales. These figures are stated in the Franchise Disclosure Document.
Per Item 19 of the Franchise Disclosure Document, Sunrise Social restaurants achieved an average unit volume of $1.4M. Past performance does not guarantee future results.
The concept is designed around a daytime, single-shift model, operating 8 AM to 4 PM, seven days a week.
Current target markets include New Jersey, Pennsylvania, Ohio, Delaware, Florida, and Texas.
Experience is preferred, but Sunrise Social considers qualified candidates from a range of operating backgrounds. Operator mindset, leadership, financial qualification, and brand alignment matter.
Franchisees receive operating systems, training, brand standards, and operator-led support designed around the realities of running a restaurant.
Sunrise Social is a breakfast, brunch, and lunch concept built for daytime dining only — single-shift operations, a scratch kitchen, hospitality-first service, and systems designed by a multi-brand franchisee who has operated restaurants.
The process includes an inquiry, a discovery call, receipt and review of the Franchise Disclosure Document, and Discovery Day.
START YOUR APPLICATION.
No pressure. We're looking for the right operators, not just any operator. If Sunrise Social feels like a fit, we'd like to talk.
Franchise Inquiry
Ready to explore ownership?
Tell us about your market, operating background, and interest in bringing Sunrise Social to your community.
Privacy Policy
Effective September 24, 2026
Sunrise Social respects the privacy of prospective franchisees and website visitors. This policy explains the information collected through our franchise inquiry process and how it may be used.
Information we collect
When you contact us about franchise ownership, you may provide your name, email address, phone number, preferred market, franchise history, restaurant experience, and other information you choose to share.
How we use information
- To review and respond to franchise inquiries.
- To evaluate potential fit and coordinate next steps.
- To communicate information about the Sunrise Social franchise opportunity.
- To improve our website and lead-generation efforts.
Advertising and analytics
This site uses the Meta Pixel to measure page visits and franchise inquiry activity. Meta may process related device and browsing information under its own terms and privacy practices.
Sharing and retention
We do not sell the personal information submitted in a franchise inquiry. Information may be shared with service providers that support our website, communications, or franchise development, and may be retained as reasonably necessary for those purposes or to meet legal obligations.
Your choices
You may ask us to update or delete information you submitted, subject to legal and recordkeeping requirements.
Contact
Questions about this policy may be sent to info@ownasunrise.com.